Type Design
Live Brief


‘Flow’ is a lightweight, monolinear display sans serif typeface inspired by the fluid and continuous architectural details of Heydar Aliyev Center in Baku, Azerbaijan designed by Zaha Hadid. The typeface captures the essence of the building by its curves and elimination of any harsh edges. It designed for both the English and Azeri alphabet and would be used as a way finding system in the building to guide the visitors. There are 3 variants of the lowercase letterforms for the user to choose from to resemble the multi-functional use of the building as well as its ability to look different through the day based on its semi-reflective glass.

This was a live brief with Dalton Maag font foundry.

© Razan Mohamed 2022